Governor Murphy was set to relieve a record amount of medical debt in conjunction with UnDue Medical Debt. I pitched the idea of utilizing Andrew Gregory, a famous YouTuber (Schmoyoho) and medical debt advocate, to make this announcement on-camera with the Governor. It was a way to reach more people outside of a press release, but it was also a way to connect it to Andrew’s personal story – his wife’s dying wish was to relieve as much medical debt as possible.